Creative and art director: Ernesta Vala I Production: Zest I Director: Lina Lužytė
Copywriter: Kęstas Rapolas Nevera I Client: Sidabrinė linija I Song: The Backs
There is a global problem in the world, that old people get separated from the world and feel lonely, they lack social connection.
The silver line helps senior people to get in touch by phone calls. And everybody can become a helping hand in this project.
The campaign encourages invisible to become visible.
In the campaign it was most important to show different angles of being invisible.