Art direction

Agency: Mccann Vilnius      I     Client: Akropolis      I     Production: Parashoot


A spring collection advertising made for Lithuania's biggest supermarket Akropolis. The idea was to set a white winter room,
where people in white clothes come and tear apart the wall of white paper to reveal the bright colors. After walls transformation, people
also tend to get rid of white clothes and demonstrate new vivid and colorful spring collection.







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